Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Tuesday, August 26, 2008

Ignorant Board Members

I am learning quite a lot about the roles and responsibilities of board members. I'm realizing how very important an effective board can be to the long term work of an organization, and conversely, how crippling a poor board can be.
In evaluating grant applications one of the factors we consider is the effectiveness of the board of directors. In conversations with nonprofit leaders, board issues are often near the top of their frustration lists.
This blog post from the good people at Strive reminds me of the legal responsibly board members hold, that is rarely discussed it seems.
And by the way, why would any nonprofit not have someone designated to regularly blog on their behalf? It's an amazing way to keep your organization and your mission/vision in the minds of your constituency. Not doing so, when it costs only a little time and creativity, seems almost negligent.

Tuesday, August 19, 2008

Worth Reading

A quick list of websites and blogs that I find helpful:
Strive! is the best organization I've come across for helping boards learn to function in ways that don't drive themselves, staff, volunteers, donors, and clientele to desperate frustration. You should subscribe to their monthly GEMs and buy Jim Brown's book.


Mission Based Management by Peter Brinckerhoff keeps me thinking about how nonprofits can keep their focus in the midst of the daily realities of work.

Seth Godin's blog is updated pretty much daily and offers some innovative ideas about marketing that have the ring of both genius and common sense.

Open Hands is the blog of Mark Petersen from Bridgeway Foundation. Mark has been unfailingly helpful as we're getting Catalyst underway and he knows everybody.

I could give several more but this is a good start. And since it is hard to keep up with all of these I highly recommend Google Reader or some other tool that keeps you aware of updates.

Tuesday, July 22, 2008

Telemarketing and Guilt (not what you think)

A telemarketing call made me feel guilty last night.

About 8:20pm yesterday Kristen was finishing up bedtime with my sons and I was tidying up the kitchen when the phone rang. I grabbed it quick (don't disturb bedtime) and was greeted by a friendly voice who identified herself as from the Cerebral Palsy foundation, calling to see if we had anything to donate for their next local pick up sometime next week. Like most of you, I am generally annoyed by telemarketing, but this was different. For one thing there was no pseudo-survey or other strategy to catch me off guard. The request was brief, specific, and right at the start of the call. The caller was bright and spoke clearly, and seemed sincere in asking for our help, but neither rushed or trying to engage me in unnecessary conversation. And I know that we have given to this cause before (which I believe is why we're on their list). It was actually a pleasant experience and I said "yes" happily, confirmed our address, and hung up the phone.

Then the guilt set in. Not because the caller made any effort to make me feel guilty, but because I suddenly remembered that I am a board member for another organization that also gathers clothing donations, and I rarely think to bring a bag of stuff there.

It got me thinking about how our giving, even to causes we genuinely support, often needs a little prompting. I like having the little envelopes from our church in my drawer to remind me to give weekly. Simple nudges that get my attention briefly are quite appreciated; and a lot more effective than a fridge magnet or coaster that quickly blends into the landscape. It doesn't feel intrusive to be encouraged quickly to do something I sincerely want to do; that's why my laptop and iPhone buzz me when I need to prepare for my next meeting.

I'm curious. What kinds of reminders for giving do you appreciate? What seems intrusive or causes the wrong kind of guilt? How do you remember to do the good you've decided to do?

And, does anyone want me to come b.y and get some gently used clothing to take to my next board meeting to help me overcome my guilt?