Development in a Downturn

I tend toward the optimistic side of most issues, occasionally to my detriment. The state of the economy is undeniably bad the world over, but I'm reluctant to spend much time lamenting the situation. Doing so serves mostly to distract us from mission and probably contributes to the self-fulfilling prophecy of doom that is simultaneously increasing demand on charities and reducing their support. I want to resist that by pointing toward some of the strategic moves that can be (and I'd argue must be) made in this time.

Esteemed author Patrick Lencioni's current POV article argues that now is the time for leaders to focus on strengthening the core of their teams, developing core capabilities in order to be ready to thrive when things turn around.

One aspect of this (which our mentoring cohort will be discussing with Arrow's Carson Pue later this month) is preparing a deliberate Leadership Development Plan. Alan Nelson wrote an excellent primer on how to do this early this month.

The tendency is to batten down the hatches and hide in the hopes that all of this will soon blow over, but we know that's not going to work. However long this turmoil lasts, it is likely to result in some lasting shifts in how charities function, both in fundraising and in programs. Those that want to be ready to make a significant difference for years to come will take advantage of the immediate need to focus intensely and prepare through uncertainty by developing their most valuable resource, their people.

Puppy Love and the Power of Money

One constant topic of discussion with both funders and charities is the fundamental power imbalance between the two sides. However we try to minimize it, there is a basic reality that charities need resources that funders can provide. While I appreciate the outstanding efforts of many charities to develop mutual value in the interaction the tension remains. Charities have to try to satisfy funders and the relationship can be challenging and complex. I've written about this before.

A good conversation today with Lise Struthers at Opportunity International (in my experience, one of the most advanced charities in terms of working with donors)helped me think of this in a strangely different way...

I spent almost 25 years of my life either being or working with teenagers and one of the dominant themes of those years was the challenge of romance, especially that weird "just friends" stage. I can't count the number of times I sat with someone and talked about the need for a DTR - Define The Relationship. A lot of angst and confusion was abated when the two involved finally worked up the courage to say what they were feeling and decide together how to proceed.

The same is true for funders and charities. The power imbalance is most dangerous when there are unclear and unspoken expectations of the way things will be. Someone has to break the ice and start talking about things like:
-What kinds of communication will be exchanged? Through what channels? With what frequency?
-How much influence will donors on the use of their funds and the charity as a whole?
-Are there donation thresholds that change the relationship?
-How can donors understand the fieldwork of the charity without interfering?
-Are donors expected to be involved in promoting the charity? In what ways?
-Which people at the charity do donors access?
-What are the options for a donor to be involved outside finances? (board member, site visit, write for promotional materials, in kind or expertise contributions, etc.)
-What kind of access does the charity have to the donor?
-What should happen if the circumstances surrounding the pledge or donation change on either side?
-How can either side end the partnership appropriately?
-What will be done if anyone on either side is unsatisfied with things?

Who's Eyes?

So much of the promotion work done by relief and development charities requires the viewer to get out of our cultural context and imagine life for those living in severe poverty half a world away. Most of us flip channels when Sally Struthers or some other spokesperson pops up in front of a mud hut surrounded by children.

Here's a much more intriguing approach:


I don't know enough about charity:water to endorse their work, but I love their creativity and vision to produce this piece.

How You Should Feel About Fundraising

Seth Godin again. This time passing on someone else's writing.
I got a nice thank you today from a fundraiser at a great organization in Toronto; which was interesting because we didn't send them any funds. Instead they appreciated that I'd taken an hour recently to talk with them about how Catalyst prefers to be approached and what I'd like to experience when requests are made.
Everyone who gathers resources for a meaningful purpose should read and re-read this post from Seth.
Here's a taste:
How good is your idea? How important is your cause? Important enough that you’ve given up another life to lead this life. You’ve given up another job, another steady paycheck, another bigger paycheck to do this all day long, every day, for years if not for decades, to make a change in the world and to right a wrong.