Friday, December 12, 2008

Who's Eyes?

So much of the promotion work done by relief and development charities requires the viewer to get out of our cultural context and imagine life for those living in severe poverty half a world away. Most of us flip channels when Sally Struthers or some other spokesperson pops up in front of a mud hut surrounded by children.

Here's a much more intriguing approach:


I don't know enough about charity:water to endorse their work, but I love their creativity and vision to produce this piece.

1 comment:

Lance R said...

Chris, I would be glad to give my endorsement to Charity: Our experience with them has been very good.